DATA AFTER HOURS

Our client reached out while the Golden State Warriors were still in the NBA playoffs-and the venue's availability was contingent on their success (or lack of). Once we were able to lock in the venue, we had less than 2 months to build out over 50,000 square feet of 90's hip hop-themed design, activations, and entertainment with a limited budget for this week-long conference's final offsite.

Guests were wowed by street-style breakdancers, drumline performers, and trick basketball players as they went through security and check-in. Once in the arena, the nostalgic vibes of a retro mall arcade took them back to their childhood as they enjoyed food, drinks, and arcade games. 4 different lounges and VIP areas were activated with DJs, cigar rolling, whiskey tastings led by a sommelier, and Instagram-worth photo booths at every turn.

Finally, upon reaching the arena floor, the arena scoreboard live-streamed photo booth GIFs of guests for their chance to be seen on the jumbo screen above. A 40' stage with LED panels, custom motion assets, and a DJ darkened to announce headliner performance by 90's hip hop legends Salt n Pepa. The highlight of the night was a 30-second continuous flow of branded confetti blasting across the vast arena floor.

SCOPE OF WORK

  • 7 weeks to plan, design, produce, and execute a 6,000 guest venue buyout at the iconic Chase Center Arena in SF

  • Full stage and lighting design, sound management

  • Curated, sourced, and managed over 50 entertainment, scenic, and guest activation vendors

  • The client asked to add on the headliner act, Salt n Pepa with 5 days’ notice and we quickly pivoted and shifted all load-in and sound check logistics to accommodate their rider and new timeline.

  • Created and managed venue floor plans, headliner and ancillary talent logistics, run of show creation and show calling, swag distribution, and guest flow

  • Handled all vendor communication during pre-production, day of load-in and load-out including union labor

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AAA MOUNTAIN GROUP WEST LEADERSHIP SUMMIT