Corporate Event Mastery guides overwhelmed internal corporate event professionals, offering a structured, strategic approach to event production. This book equips readers with the tools, insights, and processes needed to excel in their roles, deliver exceptional events, and demonstrate their value to their companies.

The book delves into real-world challenges through exclusive interviews with experienced internal corporate event planners and decision-makers and showcases innovative strategies, systems, and processes to overcome them.

By focusing on streamlining workflows, leveraging the right resources, and embracing innovation, Corporate Event Mastery empowers readers to navigate the complexities of event planning confidently. Packed with practical strategies, actionable insights, and inspiring stories, this book will help event professionals elevate their skills and implement creative solutions to make their events unforgettable.

EXPERT OPINION

ABOUT THE AUTHOR- NATASHA MILLER

Natasha Miller is an author, entrepreneur, and corporate event expert. As the founder and CEO of Entire Productions, a multi-million dollar event production agency, DMC, and entertainment booking agency, she brings decades of experience to her book, Corporate Event Mastery. Natasha’s expertise has been recognized by BizBash, SmartMeetings, Inc. Magazine, Entrepreneur, The New York Times, and The Wall Street Journal. Natasha has been a speaker for organizations such as IMEX, ILEA-NCC, Entrepreneurs Organization, and WBENC. 

She is a graduate of the Goldman Sachs 10,000 Small Businesses and entrepreneurial master programs at MIT and Harvard. She is a passionate advocate for the event industry and a “SEARCH 100” contributor to the SEARCH Foundation

Entire Productions has earned a spot on the Inc. 5000 list of fastest-growing companies four times since 2018.

We’re thrilled to share that Kirkus Reviews gave our book an outstanding review!

Why is this important? Kirkus is known for its rigorous, no-nonsense critiques. A positive review from them is a serious vote of confidence not just in the writing, but in the value of the ideas.

And that’s exactly what this book delivers...

Check out the full review, but first, here are key highlights:

"Each chapter methodically builds on the last, covering everything from proposal request processes and vendor negotiations to key performance indicators, return on investment, and the integration of artificial intelligence in an event’s planning stages."

"Genuinely useful advice and recognition for members of a sometimes-overlooked profession."