Corporate Event Mastery guides overwhelmed internal corporate event professionals, offering a structured, strategic approach to event production. This book equips readers with the tools, insights, and processes needed to excel in their roles, deliver exceptional events, and demonstrate their value to their companies.

The book delves into real-world challenges through exclusive interviews with experienced internal corporate event planners and decision-makers and showcases innovative strategies, systems, and processes to overcome them.

By focusing on streamlining workflows, leveraging the right resources, and embracing innovation, Corporate Event Mastery empowers readers to navigate the complexities of event planning confidently. Packed with practical strategies, actionable insights, and inspiring stories, this book will help event professionals elevate their skills and implement creative solutions to make their events unforgettable.

EXPERT OPINION

  • "The future of events is here, and Natasha Miller is leading the charge. Her insights into transformation and innovation will help planners create the kind of experiences that people remember for a lifetime."

    Chip Conley - NY Times Best Selling Author and Founder of MEA

  • "Natasha Miller’s approach is strategic, easy to navigate and simply put….it just makes sense. If you’re an event professional and need a better approach to aligning your company events with your companies strategic goals, then look no further. It’s all right here and it will make your work results that much more valued to your organization."

    Anna Marie Presutti President & CEO SF Travel Association

  • Natasha Miller’s brilliant book, Corporate Event Mastery, brings the future of events to life. From embracing AI to crafting transformative experiences, this book offers actionable insights for event professionals ready to innovate and elevate their events to new heights.

    JT Long, Vice President Smart Meetings

  • "Natasha Miller doesn't just teach event planning—she teaches event strategy. Her approach to aligning events with company goals and demonstrating ROI is a masterclass in making yourself indispensable as an internal event professional. Natasha’s book is a breath of fresh air on the topic."

    Kim Merkin, VP, Strategic Accounts 3D Exhibits- A Sparks Company

  • Ben Chodor Blurb

    "Corporate Event Mastery" is an absolute must-read for anyone involved in corporate event planning. Natasha Miller is an incredible leader, and through this book, she provides a game-changing roadmap for overwhelmed internal event professionals. With real-world insights, expert interviews, and innovative strategies, she demystifies the complexities of event production and equips readers with the tools to create extraordinary experiences."

    Ben Chodor - CEO of CallRevu & Author of "Transitioning to Virtual & Hybrid Events"

ABOUT THE AUTHOR- NATASHA MILLER

Natasha Miller is an author, entrepreneur, and corporate event expert. As the founder and CEO of Entire Productions, a multi-million dollar event production agency, DMC, and entertainment booking agency, she brings decades of experience to her book, Corporate Event Mastery. Natasha’s expertise has been recognized by BizBash, SmartMeetings, Inc. Magazine, Entrepreneur, The New York Times, and The Wall Street Journal. Natasha has been a speaker for organizations such as IMEX, ILEA-NCC, Entrepreneurs Organization, and WBENC. 

She is a graduate of the Goldman Sachs 10,000 Small Businesses and entrepreneurial master programs at MIT and Harvard. She is a passionate advocate for the event industry and a “SEARCH 100” contributor to the SEARCH Foundation. 

Entire Productions has earned a spot on the Inc. 5000 list of fastest-growing companies four times since 2018.

We’re thrilled to share that Kirkus Reviews gave our book an outstanding review!

Why is this important? Kirkus is known for its rigorous, no-nonsense critiques. A positive review from them is a serious vote of confidence not just in the writing, but in the value of the ideas.

And that’s exactly what this book delivers...

Check out the full review, but first, here are key highlights:

"Each chapter methodically builds on the last, covering everything from proposal request processes and vendor negotiations to key performance indicators, return on investment, and the integration of artificial intelligence in an event’s planning stages."

"Genuinely useful advice and recognition for members of a sometimes-overlooked profession."