Smart brands don’t just attend major conferences like the Human AI Conference; they create their own spotlight. This piece breaks down why hosting corporate activations around major AI events is a strategic move for visibility, connections, and deal flow, as well as how to plan one that stands out.

When most people think of business networking, they picture conferences, cocktail receptions, or trade shows. But forward-thinking companies are rewriting the rules of corporate hospitality by hosting Super Bowl corporate events in San Francisco and beyond.

Entire Productions, a five-time Inc. 5000 honoree, is redefining what CRM automation looks like in the events industry. By turning Salesforce into the backbone of its entire operations, from client management to event logistics, the company shows how automation and AI can transform sales efficiency and creative output. Discover how Founder and CEO Natasha Miller uses technology to streamline processes, enhance productivity, and future-proof event operations.

The holiday season isn’t just about lights, playlists, and seasonal treats, it’s a chance for companies to invest in their culture. At Entire Productions, we’ve seen how a well-produced holiday celebration can boost morale, strengthen teams, and create memories that last well into the new year.

Discover the biggest holiday event trends of 2025, From immersive brand activations and high-design corporate parties to eco-friendly production, tech-driven experiences, and hyper-personalized touches. See how companies are transforming holiday celebrations into unforgettable moments.

Satellite events are the smarter way to stand out at major conferences, intimate, curated experiences that cut through the noise, spark genuine connections, and deliver bigger impact than a pricey booth.

Entire Productions has once again secured its place among America’s fastest-growing private companies, ranking No. 2007 on the 2025 Inc. 5000 list, and celebrating this honor for the fifth year running. With a remarkable 216% revenue growth over the past three years, the San Francisco-based experiential event and entertainment company continues to raise the bar for innovation, creativity, and impact in the events industry.

On August 20, 2025, Entire Productions transformed SFMOMA into a living canvas for A Celebration of Event Mastery. What could have been a traditional evening at the museum became an immersive journey of art, design, and connection for 70 hand-selected guests.

In a world obsessed with clicks and conversions, it’s time to spotlight what truly moves the needle: real human experiences. The latest data proves that live brand interactions don’t just create buzz they drive buying decisions. From scent-infused spaces to interactive tech, the most effective event strategies are multisensory, intentional, and rooted in measurable moments.

Most events are forgettable. Yours shouldn’t be. If your attendees aren’t talking about your event after it ends, you’re leaving loyalty and revenue on the table. Want to create experiences people crave to come back to? It’s not about bigger budgets. It’s about smarter design.

In today’s oversaturated, overstimulated world, simply creating a “nice” event doesn’t cut it. If you want to spark real emotion, drive deeper engagement, and leave a lasting brand impression, you have to design with the brain in mind.

Event ROI isn’t about how many people showed up; it’s about what happened because they did. The most forward-thinking companies are tracking high-impact metrics like lead quality, brand affinity, and post-event behaviors.

The Inc. Founders House in Philly wasn’t about landing clients or press—it was about the people, the programming, and the experience. I showed up for the energy of like-minded entrepreneurs, the thoughtful content, and those small, unforgettable moments that make it all worth it (like my surprise book launch shoutout!). Inc. consistently creates spaces that feel meaningful, and this one was no exception.

Corporate event producers are not party planners, we’re strategic partners driving business results. To truly lead, connect events to goals, keep learning, build strong networks, champion sustainability, lead with EQ, and innovate boldly. Own your value, speak up, and raise the bar for the entire industry.

Discover smart, strategic vendor negotiation tactics that help you maximize value without cutting corners. This blog dives into proven techniques, expert insights, and real-world examples to help you build strong vendor relationships, stay on budget, and deliver standout corporate events.

AI isn't replacing event planners, but it's helping the best ones work smarter. In this chapter, we explore how top professionals are using AI to streamline logistics, boost creativity, and personalize experiences in ways that were never possible before. You’ll get real examples, trusted tools, and actionable prompts to start using AI in your workflow today. It's not about humans versus machines, it's about using both to create unforgettable experiences.

The future of event planning is here and it’s all about personalization, innovation, and immersive experiences. From AI-powered insights to VR storytelling and curated boutique events, discover the top trends transforming the corporate event and destination management world. Ready to ditch the ordinary and design something unforgettable? Let’s dive in.

Event planning without systems? Total chaos. Top pros streamline everything—from mapping the full event lifecycle to using SOPs and automation tools like Asana and Cvent—to stay ahead of the curve. Bonus tip: involve your team in building these processes so they actually stick.

A great RFP isn’t a wishlist—it’s a roadmap. If your ask is vague, last-minute, or missing key info (like budget or deliverables), you're setting vendors up to fail—and your event with it. Get clear, get aligned, and give your RFP the attention it deserves. Your future self (and inbox) will thank you.

Award-winning entrepreneur Natasha Miller just dropped Corporate Event Mastery—the go-to guide for internal corporate event pros. Packed with real-world strategies, expert insights, and proven systems, the book helps in-house teams plan smarter, collaborate better, and prove ROI. From leadership summits to product launches, this is the ultimate playbook for high-impact events. Now available on Amazon.