MeterUp brought together enterprise partners, technology leaders, analysts, and media for a summit focused on one goal: creating a space where the industry could connect, explore, and ignite momentum for what’s next in network infrastructure.
The result was a fully produced summit experience designed to encourage conversation, showcase innovation, and bring Meter’s vision to life.
Creating an Environment Built for Connection
We transformed two full floors into a branded summit environment designed around the attendee journey. From registration through demos, sessions, and networking moments, every area was thoughtfully planned to support movement, engagement, and discovery.
More than 400 attendees experienced a modern, functional space featuring custom hardware demonstrations, dedicated expo areas, and immersive brand touchpoints. Clear wayfinding, efficient registration, and intentional floor planning helped guests move comfortably through the experience while staying engaged throughout the day.
A Program Designed to Keep Momentum
The summit programming balanced thought leadership, technical content, and partner engagement to keep attendees connected from start to finish.
Industry leaders, including Satya Nadella and Bob Metcalfe, helped anchor the program, which was supported by a 30-foot LED wall, a broadcast camera system, multitrack audio, and a remote fireside chat integrated into the live experience.
Partner activations, Meter Lab demonstrations, and expo areas were designed to feel like a single cohesive experience rather than separate components. Strong technical planning and onsite coordination ensured each element worked together throughout the event.
Behind the Scenes: Production at Scale
Large-scale summits require coordination across every detail, from vendors and budgets to technical execution and guest experience.
Our team managed production planning, vendor coordination, onsite operations, and show flow from initial planning through event completion. A dedicated show caller helped keep programming on schedule, while real-time communication across teams allowed the event to adapt as needed.
Photography and video coverage captured the full experience, with same-day selects provided for press and social channels to help extend the impact of the summit beyond the room.
The Result
MeterUp created a space where partners, industry leaders, and attendees could connect around the future of network infrastructure. Through thoughtful production, technical execution, and a carefully designed attendee experience, the summit delivered a clear message cementing Meter’s role in shaping what comes next.
Scope of Work
Full-Service Event Production & Project Management
Budget Development, Tracking & Vendor Management
Environmental Design, Spatial Planning & Floorplan Development
Branding Integration & Signage Strategy
Custom Hardware Demo Builds & Expo Experience Design
Logistics Planning, Load-In Coordination & Onsite Operations
Guest Journey Design & Registration Management
Run of Show Development, Show Calling & Technical Direction
Audio-Visual Production including LED Wall, Multitrack Audio, IMAG & Broadcast Cameras
Transportation Coordination & Shuttle Management
Event Photography & Videography with Same-Day Selects
Partner/Sponsor Coordination, Power Distribution & Content Support
