BENEFIT COSMETICS GLAMOURIETY MOVIE PREMIERE
OBJECTIVE
Produce the premiere of their original film “Glamouriety” (which tells the story of co-founders Jean and Jane Ford) for their international team and the media.
APPROACH
We were initially asked to provide the entertainment (over 70 performers) and Audio/Visual support including event lighting design, movie projector and screen as well as outdoor lighting. With only 6 weeks to go before the event, the Benefit internal team realized they couldn't do this on their own so we took control of the reigns and produced the event for them.
OUTCOME
The event went off without a hitch. A good time was had by all and our client's parent company LVMH was very pleased. We saved the client time, anxiety and money by taking over the event and doing what we know best- planning and executing. Over 250 guests from all over the world flew in to attend this event which was meant to strengthen the brand identity and get the various markets excited for the year to come.
““Thank you, thank you, Natasha... ‘Would have been impossible without YOU!!! We were terribly impressed. So happy to rub shoulders with another who’s level of perfection mirrors ours... it’s all in the details!!! You and your team are masters, and I am so grateful you were available to take on this project.””
