Modern Art Attack Event Experience- A Work of Art for the Senses
Since 2009, Entire Productions has curated an annual event experience to not only showcase our expertise in event production strategy, design, and planning but also to captivate our guests with cutting-edge entertainment and immersive interactive experiences. This signature event is a celebration of creativity and innovation, meticulously designed to inspire and delight attendees, partners, and vendors alike. This year, we unveiled our latest masterpiece: the Modern Art Attack Event Experience, hosted at the sleek and stunning San Francisco Museum of Modern Art.
Sizzle Reel Video by Kreative Kor
(More photos can be found here.)
This annual endeavor yields significant and meaningful outcomes on multiple fronts. It serves as a powerful catalyst for our team to bond, collaborate, and expand their skill sets, fostering a culture of innovation and excellence. Each member earns a sense of pride in their contribution to the event's success and the lasting impact it leaves on our industry. Moreover, this showcase acts as a strategic marketing vehicle, positioning Entire Productions at the forefront of the industry's creative and logistical landscape. For prospective and current clients alike, our event serves as both an introduction and a reaffirmation of our commitment to delivering exceptional experiences.
The carefully curated guest list for this year's event targeted individuals responsible for high-profile corporate events, including decision-makers and producers. Attendees not only enjoy an extraordinary evening but also have the invaluable opportunity to network with peers and industry professionals. This experience fuels invigorated ideation and enthusiasm within their roles, inspiring fresh perspectives and fostering meaningful partnerships with vendors and partners.
Our event not only benefits our team and clients but also creates a thriving ecosystem for our valued vendor partners. They are introduced to a curated audience of qualified and interested buyers who may not have previously engaged with their services. For some partners, this annual showcase represents a cornerstone of their marketing efforts, offering unparalleled exposure and networking opportunities.
With a substantial retail value in the mid-six figures, the demand from our vendor partners underscores the significance of this event within our industry. Year after year, we receive enthusiastic requests from vendors eager to secure a spot, a testament to the event's impact and relevance. Despite the high demand, we sometimes face the difficult task of accommodating all interested parties due to space limitations or overlapping vendor specialties.
At Entire Productions, we deeply value the contributions of all participants, especially our vendor partners. We prioritize presenting our vendors directly to our clients, providing them with increased exposure and potential business opportunities. By showcasing our highly curated group of vendor partners, we streamline collaboration and ensure exceptional outcomes for our events.
Our commitment to excellence is upheld through strategic partnerships and efficient workflows, enabling us to deliver unparalleled experiences to our clients. Each vendor is carefully selected to complement our event themes and elevate the overall quality of our offerings, fostering a cohesive and exceptional event experience.
Behind the Scenes: Crafting the Experience
The journey began with the careful selection of a venue- the San Francisco Museum of Modern Art (SFMoMA)- that would not only host but inspire the theme of this year's event. Drawing from the captivating world of modern art, we delved into the works of iconic artists such as Mondrian, Frida Kahlo, Alexander Calder, Keith Haring, Andy Warhol, and Basquiat, whose visionary styles would shape our creative direction.
Our signature strategy session was our first and most important step, where we outlined key performance indicators (KPIs) and return on investment (ROI) objectives. This informed critical decisions across the venue layout, programming, guest experience, and overall theme- Modern Art Attack Event Experience. The defined outcomes were crystallized into a comprehensive deck that served as our guiding light throughout the planning process and informed the development of post-event surveys for attendees and partners alike.
The brainstorming phase ignited a whirlwind of creative ideas—from the daring to the seemingly impossible. We welcomed every concept and meticulously crafted our experience design plan, shaping each element to evoke awe and excitement.
Task ownership was key as our team members took charge of specific responsibilities, tapping into the diverse talents of our entertainment division to curate bespoke performances and innovative costuming. One standout vision was the daring aerial performance atop a metal globe apparatus in the heart of Schwab Hall. This ambitious feat required special permissions and permits as it had never been activated before, setting a remarkable precedent not only for our event but also for future event endeavors at the museum.
Collaboration with trusted vendors was seamless, as we integrated their creative contributions into our cohesive theme. Using a collaborative design deck, we fostered transparency and synergy among all partners, ensuring that each element harmonized to deliver an unforgettable experience.
Energizing Interactions and Anticipation
The heart of our event lay in crafting a captivating guest journey filled with unforgettable entertainment and interactive experiences.
As attendees gathered outside, eagerly anticipating the doors to open, they were greeted by our charismatic host, Calvin, channeling the energy of "Billy on the Street." Calvin's infectious enthusiasm got everyone pumped up, engaging them in lively interactions and capturing their excitement on video. Guests eagerly shared what they were most looking forward to, setting the stage for a night of surprises and delight.
A Visual and Sensory Spectacle
Upon entering the 1st-floor atrium, guests were immersed in a sensory wonderland of visual art, music, and culinary delights. The iconic Hearts of San Francisco sculpture, reimagined in captivating shades of blue by Method 42, greeted attendees, setting the stage for a night of artistic exploration.
Custom-designed pin buttons served as essential name tags, allowing guests to personalize their event experience with Sharpie markers. The atmosphere pulsated with energy as an infinity-mirrored dance floor, flanked by expansive LED screens and a striking DJ booth facade showcasing modern abstract designs and sponsor logos, beautifully reflected the dynamic lighting design by The Lux Productions. DJ Lady Ryan kept the vibes high, ensuring a packed dance floor that ignited later in the evening.
Culinary Eye delighted taste buds with culinary creations, complemented by crafted libations from their sister company The Bar Car, served in glassware by Standard Event Rentals. Guests lounged and mingled amidst stunning furniture rentals by AFR and vibrant floral arrangements by Designs by Nourish, posing with modern art objects against a Mondrian-inspired backdrop.
Local artist Chonto captivated guests with an expressive live painting performance, showcasing his artistic process in real-time. An interactive art activation allowed attendees to create their own masterpieces using neon spin art on recycled LPs under black lights, adding a touch of creativity to the evening.
Our aerialists captivated onlookers, performing from four connected rings suspended three stories above, while a coordinated color-blocked dance mob energized the atmosphere with a spirited performance to David Bowie's "Let's Dance." This vibrant spectacle led guests from the atrium to the grand reveal of Schwab Hall, promising even more enchantment and excitement.
The Second Level Reveal
Ascending to the second floor, guests were greeted by an extraordinary lounge arrangement designed by The Wild Ones, adorned with stunning florals by Flower Casita. An eager line quickly formed as guests awaited their turn to have their likeness immortalized by one of two talented fashion sketch artists, adding a personalized touch to the evening.
Innovative dancers moved abstractly within custom-designed shadow boxes crafted by Method 42, featuring backdrops printed by ARC. The atmosphere was further electrified by our DJ sporting a retro-age computer helmet and serenading the crowd with a saxophone, while a speed-art painter collaborated with two ballerinas on pointe to unveil a breathtaking portrait of Frida Kahlo.
On-site screen printing by San Franpscycho offered guests the opportunity to receive a custom-designed tote bag created on-site, while our AI photo booth transformed simple snapshots into unique works of art inspired by Van Gogh, Lichtenstein, and Jackson Pollock.
Guests were awestruck by a living tableau inspired by Frida Kahlo's painting "The Two Fridas," where models adorned in body paint posed against a life-sized backdrop of the iconic artwork, framed artfully by drapery from Event Drape Rentals.
Painted Tableau on the left. Original work on the right.
Foxtail Catering and Events, accompanied by sister company Tonic, delighted attendees with monochrome, vividly painted booths serving inspired bites and vibrant cocktails, creating an experiential and surprising culinary journey.
Foxtail Catering ©Justin Winkour
The future-forward energy of San Francisco was celebrated with the introduction of Ceybon's beautifully bottled mushroom-infused aperitifs, warmly received by the crowd. Meanwhile, the mesmerizing aerial duo continued to dazzle atop the suspended globe, while guests mingled by a lush moss-covered living wall adorned with giant air plants by Planted Design.
Enchanting Outdoor Terrace
Ascending to the third-floor outdoor atrium, guests were greeted by a stunning permanent installation—a living plant wall that served as a lush backdrop for the evening's artistic displays.
The first captivating object d'art to catch their eye was a large-scale floral art palette by Garden Party, setting a tone of creative whimsy. Nearby, guests delighted in a modern and eye-catching display of candies and sweets provided by SF Candy Bar, while Espressions espresso bar served up hot coffee drinks that quickly became a favorite.
A standout attraction of the evening was our 360-degree photo booth inspired by the renowned artist Yayoi Kusama, offering guests a chance to immerse themselves in a kaleidoscope of visual wonder. The ambiance was further enhanced by a Latin jazz guitar performance by our talented soloist, adding a touch of sophistication to the relaxed lounge settings curated by Stuart Rentals and adorned with florals by Garden Party SF.
A striking modern art-like photo frame by Method 42 provided a popular photo opportunity for guests and our team alike, inviting everyone to capture special moments amidst the artistic ambiance.
Photo ©Jim Vetter
Even More Immersive and Interactive Experiences
Whimsical acrobatic dancers, adorned in custom-designed leotards inspired by the artistry of Calder, brought enchantment to all three floors of the event. Their choreographed performances and spontaneous interactions added an element of playful elegance, captivating guests throughout the evening.
Our innovative ring light photo booth roamed all floors, capturing joyful groups of attendees immersed in the festivities, preserving cherished memories of the night.
In alignment with sustainability efforts, ARC provided digital wayfinding signage ensuring a seamless and eco-conscious event experience.
An abstract frame, presented by a similarly costumed performer, served as an interactive art piece and captivating photo opportunity, inviting guests to step into the artistry of the evening. Meanwhile, a polka-dotted-painted male model transformed into a living paint-by-numbers canvas, where guests delighted in dabbing paint within the outlined circles, contributing to a communal art creation.
Photo ©Jim Vetter
To encapsulate the engagement, sentiment, and sheer fabulousness of such an extraordinary event, we enlisted the talents of the finest event photographers and videographers in the city. Amy Tolbert, Justin Winkour, Jim Vetter, and Misti Layne brought their unparalleled expertise to capture every moment in stunning detail.
In addition to photography, our dynamic videography team, led by Kreative Kor and JC Pro Film, meticulously documented the event's energy and excitement, ensuring that the essence of this unforgettable occasion would be preserved for years to come.
Fostering Lasting Relationships and Impact
The culmination of this event heralds a year-long ripple effect of collaboration and mutual benefit for all involved. By capturing the hearts and imaginations of our guests, we've transformed them into enthusiastic advocates for our brands, while solidifying our bonds with both past and current clients.
Moreover, this event has been instrumental in deepening our relationships with valued vendors, fostering a network of trust and collaboration that extends beyond the night's festivities. Through shared experiences and creative endeavors, vendors have not only strengthened their ties with us but have also cultivated meaningful connections with one another.
We take great pride in nurturing an ecosystem where every participant—our employees, vendors, artists, and guests—reaps the rewards of this collective effort. Together, we've created an enduring legacy of creativity, collaboration, and community that will continue to inspire and benefit each individual involved.
TECH STACK
Salesforce
Canva
Google Workspace
Asana
Splash
Prismm (formally AllSeated)
Harvest
SCOPE OF WORK
Strategy, design, produce, and execute
Entertainment & Talent curation, procurement and production
Vendor Sourcing and Contracting
Managed all vendor communication during pre-production, day-of load in and load out, and run-of-show implementation
Project Management and Production Services
Budget Development & Management
Environment Design & Décor
Furniture Rentals
A/V
Logistics & Installation
Run of Show
Photography (4 photographers)
Video (2 videography teams)
Registration
Signage Plan, Graphic Design, Printing