The Power of Experiential Marketing: Launching AAA’s GIG Car Share Service”

With a little over a month away from rolling out its new car-sharing service, GIG, A3Ventures (AAA’s venture arm) called on Entire Productions to design a spectacular and newsworthy experiential launch. From playfully (and sometimes seriously) considering ideas involving helicopters and the shutting down of the Bay Bridge, our team worked side-by-side with A3Ventures to […]